Sustainability Marketing

Course: Sustainability Marketing | OnCourse UB

• Learning material
  • Download of the Learning Material

    • The table of contents of the course is "expandable", here you will find all materials assigned to the chapters.
      
    • You also have the option of downloading the entire set of slides for the course as a .zip file.
      
    • If necessary, you will find further supporting materials in the individual chapters.

  • Tables of Contents

  • Chapter 1: Marketing in the Twenty-First Century

    Lesson 1: Towards a Sustainable Century
    

    Foliensatz 1.1

    Lesson 2: Marketing in the Twenty-First Century
    

    Foliensatz 1.2

    Lesson 3: Interview

    Chapter 2: Framing Sustainability Marketing

    Lesson 1: The External Context
    

    Foliensatz 2.1

    Lesson 2: CSR - The Internal Context
    

    Foliensatz 2.2

    Lesson 3: Interview

    Chapter 3: Socio-Ecological Problems

    Lesson 1: Macro Level
    

    Foliensatz 3.1

    Lesson 2: Micro Level
    

    Foliensatz 3.2

    Lesson 3: The Story of Stuff

    Foliensatz 3.3

    Chapter 4: Sustainability Consumer Behaviour

    Lesson 1: Understanding Sustainable Consumption
    

    Foliensatz 4.1

    Lesson 2: Sustainable Consumption in Context
    

    Foliensatz 4.2

    Lesson 3: Interview

    Chapter 5: Values and Objectives

    Lesson 1: Brand Ethos
    

    Foliensatz 5.1

    Lesson 2: Case Study American Apparel
    

    Foliensatz 5.2

    Lesson 3: Interview

    Chapter 6: Strategies

    Lesson 1: Theory
    

    Foliensatz 6.1

    Lesson 2: Case Study VW E-Golf
    

    Foliensatz 6.2

    Lesson 3: Interview

    Chapter 7: Customer Solutions

    Lesson 1: (Pre-)Purchase, Use, Post-Use
    

    Foliensatz 7.1

    Lesson 2: Sustainability Branding
    

    Foliensatz 7.2

    Lesson 3: Case Study Sun Chips

    Foliensatz 7.3

    Chapter 8: Communications

    Lesson 1: Communications Media
    

    Foliensatz 8.1

    Lesson 2: Sustainability Marketing Messsage
    

    Foliensatz 8.2

    Lesson 3: Case Study ONE Water

    Foliensatz 8.3

    Chapter 9: Customer Cost

    Lesson 1: Theory
    

    Foliensatz 9.1

    Lesson 2: Case Study Active Suncube
    

    Foliensatz 9.2

    Lesson 3: Interview

    Chapter 10: Convenience

    Lesson 1: Making Consumption Convenient
    

    Foliensatz 10.1

    Lesson 2: Packaging
    

    Foliensatz 10.2

    Lesson 3: Case Study FamilyMart Stores

    Foliensatz 10.3

    Chapter 11: Transformations

    Lesson 1: Internal
    

    Foliensatz 11.1

    Lesson 2: External
    

    Foliensatz 11.2

    Lesson 3: Interview

    Chapter 12: Reframing Sustainability Marketing

    Lesson 1: Thinking Again About Sustainability Marketing
    

    Foliensatz 12.1

    Lesson 2: Towards a Sustainable Society
    

    Foliensatz 12.2

    Lesson 3: Interview

  • Complete Set of Slides

    You can download the entire set of the lecture slides as .zip here (Part 1) and here (Part 2).