Sustainability Marketing

Course: Sustainability Marketing | OnCourse UB

• Learning material
  • Select activity Download of the Learning Material The table of con...

    Download of the Learning Material

    • The table of contents of the course is "expandable", here you will find all materials assigned to the chapters.
      
    • You also have the option of downloading the entire set of slides for the course as a .zip file.
      
    • If necessary, you will find further supporting materials in the individual chapters.

  • Select activity Tables of Contents

    Tables of Contents

  • Select activity Chapter 1: Marketing in the Twenty-Fir...

    Chapter 1: Marketing in the Twenty-First Century

    Lesson 1: Towards a Sustainable Century
    

    Foliensatz 1.1

    Lesson 2: Marketing in the Twenty-First Century
    

    Foliensatz 1.2

    Lesson 3: Interview

    Chapter 2: Framing Sustainability Marketing

    Lesson 1: The External Context
    

    Foliensatz 2.1

    Lesson 2: CSR - The Internal Context
    

    Foliensatz 2.2

    Lesson 3: Interview

    Chapter 3: Socio-Ecological Problems

    Lesson 1: Macro Level
    

    Foliensatz 3.1

    Lesson 2: Micro Level
    

    Foliensatz 3.2

    Lesson 3: The Story of Stuff

    Foliensatz 3.3

    Chapter 4: Sustainability Consumer Behaviour

    Lesson 1: Understanding Sustainable Consumption
    

    Foliensatz 4.1

    Lesson 2: Sustainable Consumption in Context
    

    Foliensatz 4.2

    Lesson 3: Interview

    Chapter 5: Values and Objectives

    Lesson 1: Brand Ethos
    

    Foliensatz 5.1

    Lesson 2: Case Study American Apparel
    

    Foliensatz 5.2

    Lesson 3: Interview

    Chapter 6: Strategies

    Lesson 1: Theory
    

    Foliensatz 6.1

    Lesson 2: Case Study VW E-Golf
    

    Foliensatz 6.2

    Lesson 3: Interview

    Chapter 7: Customer Solutions

    Lesson 1: (Pre-)Purchase, Use, Post-Use
    

    Foliensatz 7.1

    Lesson 2: Sustainability Branding
    

    Foliensatz 7.2

    Lesson 3: Case Study Sun Chips

    Foliensatz 7.3

    Chapter 8: Communications

    Lesson 1: Communications Media
    

    Foliensatz 8.1

    Lesson 2: Sustainability Marketing Messsage
    

    Foliensatz 8.2

    Lesson 3: Case Study ONE Water

    Foliensatz 8.3

    Chapter 9: Customer Cost

    Lesson 1: Theory
    

    Foliensatz 9.1

    Lesson 2: Case Study Active Suncube
    

    Foliensatz 9.2

    Lesson 3: Interview

    Chapter 10: Convenience

    Lesson 1: Making Consumption Convenient
    

    Foliensatz 10.1

    Lesson 2: Packaging
    

    Foliensatz 10.2

    Lesson 3: Case Study FamilyMart Stores

    Foliensatz 10.3

    Chapter 11: Transformations

    Lesson 1: Internal
    

    Foliensatz 11.1

    Lesson 2: External
    

    Foliensatz 11.2

    Lesson 3: Interview

    Chapter 12: Reframing Sustainability Marketing

    Lesson 1: Thinking Again About Sustainability Marketing
    

    Foliensatz 12.1

    Lesson 2: Towards a Sustainable Society
    

    Foliensatz 12.2

    Lesson 3: Interview

  • Select activity Complete Set of Slides You can download the entire...

    Complete Set of Slides

    You can download the entire set of the lecture slides as .zip here (Part 1) and here (Part 2).