Sustainability Communication
Course: Sustainability Communication
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Narratives & Storytelling
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The third lecture in this chapter introduces the concepts of sensemaking, stories, and narratives, emphasizing their significance in communication. It highlights how storytelling is used to create mental maps of our world, facilitating decision-making, especially in unfamiliar situations, as we depend on stories to shape our beliefs, evaluate their credibility, and simulate potential outcomes before taking action. Additionally, it explores the relevance of storytelling within the context of sustainability.
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