Sustainability Communication
Course: Sustainability Communication
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Framing
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This episode focuses on the concept of framing, beginning with an explanation of its meaning and its use of linguistic devices. Framing in communication is described as the dynamic process through which elite rhetoric and media presentations shape public opinion by emphasizing specific aspects of reality to influence problem definitions, causal interpretations, moral evaluations, and treatment recommendations. The episode also provides illustrative examples of framing and explores its relevance in the context of sustainability.
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