Sustainability Communication
Course: Sustainability Communication
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Communication on a Societal Level, Communication as Culture
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The final episode of the fourth unit delves into communication on a societal level and the concept of communication as culture. It places a special emphasis on mediatization and digitalization, viewing media as both tools for communication and structures of communication. Furthermore, the chapter concludes by asserting that media should be differentiated based on their functions and types.
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Summary of the two main approaches
And here is a summary of the two main approaches or paradigmatic perspectives on sustainability communication; they will be further elaborated in the next lectures.
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Further Reading Mediatization
For those of you who can read some bits in German:
I would recommend to read the texts of Friedrich Krotz on german, predominantly about his concept of mediatization. Also, this book talks about mediatization and describes our society and the media ecology we currently live in: Hepp, A., & Krotz, F. (2014). Mediatized worlds—Understanding everyday mediatization. In Mediatized worlds(pp. 1-15). Palgrave Macmillan, London.
If you want to go one step further, check this one from Andreas Hepp (2019). Deep mediatization. Routledge, https://www.routledge.com/Deep-Mediatization/Hepp/p/book/9781138024991
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