Sustainability Marketing

Course: Sustainability Marketing | OnCourse UB

• Lection 1
  • (Pre-)Purchase, Use, Post-Use

  • Overview, Learning Outcomes and Structure of the Lesson

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  • Mobility Car Sharing

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  • Customer (Pre-)Purchase Solutions

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  • Customer Use Solutions

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  • The Light Bulb Conspiracy

    In this video, you can learn more about the "light bulb conspiracy":

     

  • Customer Post-Use Solutions

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  • Review and Discussion

    1. What are the different kinds of sustainable services? Explain by the example of washing.
    2. What are the potential benefits and limitations of car sharing? Do you think it would work in your region? Why? Why not?
    3. Is product life extension really useful for the environment? Give pros and cons for this line of argument.

  • Literature and References

    Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 173-185.

    Cooper, T. (2010): Longer Lasting Products: Alternatives to the Throwaway Society, Surrey.

    Ottman, J. (2011): The New Rules of Green Marketing, Strategies, Tools and Inspiration for Sustainable Branding, Sheffield, UK, p. 56-106.