Course: Sustainability Communication | OnCourse UB
Lection 2
Framing
This episode focuses on the concept of framing, beginning with an
explanation of its meaning and its use of linguistic devices. Framing in
communication is described as the dynamic process through which elite
rhetoric and media presentations shape public opinion by emphasizing
specific aspects of reality to influence problem definitions, causal
interpretations, moral evaluations, and treatment recommendations. The
episode also provides illustrative examples of framing and explores its
relevance in the context of sustainability.
