Overview, Learning Outcomes and Structure of the Lesson
Purchases as Context
Lifestyles and Households as Context
International Context and Comparisons - the Greendex Survey
Review and Discussion
If household structure is important for our environmental impacts as consumers, what are the implications for marketers and policy makers?
What factors could make a lifestyle of voluntary simplicity difficult for an individual to adopt?
At https://www.calculators.org/health/green.php you find a list different interesting calculators. For example: Calculate your green footprint and discuss what changes you could make to improve it.
Literature and References
Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 77-113.
It will give you a lot of furter information on the topics raised in this lesson.
McDonald, S. & Oates, C.J. (2006): Sustainability: Consumer Perceptions and Marketing Strategies, Business Strategy and the Environment, 15(2): 157-170. It looks across a wide range of sustainable consumer elements of behaviour and the context that shapes them.
