Sustainability Marketing

Course: Sustainability Marketing | OnCourse UB

• Lection 3
  • The Story of Stuff

  • Overview, Learning Outcomes and Structure of the Lesson

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  • The Story of Stuff with Annie Leonard

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  • Review and Discussion

    1. Describe the three different kinds of planned obsolescence. Give examples.
    2. Why is recycling never enough to reduce the environmental impact of products significantly?
    3. Why is the ecological question also a question of resource equity in a world with limited resources? Discuss.

  • Literature and References

    Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 61-72. 

    www.storyofstuff.com