Sustainability Marketing

Course: Sustainability Marketing | OnCourse UB

• Lection 1
  • Macro Level

  • Overview, Learning Outcomes and Structure of the Lesson

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  • Click on the video buttonin the following image to learn what the blue and the red pill have to do with our course 😉.

  • Implications

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  • Review and Discussion

    1. According to the IPAT-formula: What is the link between the IPAT formula and marketing?
    2. Why is the ecological question also a question of resource equity in a world with limited resources?

  • Literature and References

    Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. Ed., Chichester: Wiley, p. 51-61. 

    Durning, A. (1992): How much is enough? The Consumer Society and the Future of the Earth, New York: W.W. Norton Company.
    Durning discusses the different consumer classes worldwide: the poor, the middle and the affluent. He also looks at the rise of consumer society in the 20th century. 

    Von Weizsäcker, E.U., Lovins, A.M., Lovins, L.H. (1998): Factor Four: Doubling Wealth, Halving Resource Use, London: Earthscalon.