Course: Sustainability Communication | OnCourse UB
Lection 1
Social and Cultural Sciences & Paradigms
Firstly, this lecture explains that a theory is a means of comprehending
and explaining 'something by observing or examining it'. Additionally, theories provide a viewpoint that allows us to
comprehend and assign significance to our reality and experiences.
Furthermore, the lecture introduces the paradigms of sustainability
communication and elucidates their significance.
Further Reading Theories
For your
background, you can grab a book on sociology and/or basic theories or social
sciences; this should give you an overview and talk more about different
approaches & paradigms; for science theory in general, it seems to make
sense to check Thomas Kuhn. Also, for media and
communication theories, a few examples:
Littlejohn,
S. W., & Foss, K. A. (Eds.). (2009). Encyclopedia of communication
theory (Vol. 1). Sage.
Griffin,
E. M. (2006). A first look at communication theory. McGraw-hill.
And a more
recent perspective:
Deuze,
M. (2021). Challenges and Opportunities for the Future of Media and Mass
Communication Theory and Research: Positionality, Integrative Research, and
Public Scholarship. Central European journal of
communication, 14(28), 5-26.
