Course: Sustainability Communication | OnCourse UB

  • Lection 1

    • Social and Cultural Sciences & Paradigms

    • Firstly, this lecture explains that a theory is a means of comprehending and explaining 'something by observing or examining it'. Additionally, theories provide a viewpoint that allows us to comprehend and assign significance to our reality and experiences. Furthermore, the lecture introduces the paradigms of sustainability communication and elucidates their significance.

    • Students must
      Mark as done

    • Further Reading Theories


      For your background, you can grab a book on sociology and/or basic theories or social sciences; this should give you an overview and talk more about different approaches & paradigms; for science theory in general, it seems to make sense to check Thomas Kuhn. Also, for media and communication theories, a few examples:

      •  Littlejohn, S. W., & Foss, K. A. (Eds.). (2009). Encyclopedia of communication theory (Vol. 1). Sage.
      • Griffin, E. M. (2006). A first look at communication theory. McGraw-hill.

       And a more recent perspective:

      •  Deuze, M. (2021). Challenges and Opportunities for the Future of Media and Mass Communication Theory and Research: Positionality, Integrative Research, and Public Scholarship. Central European journal of communication, 14(28), 5-26.

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