Course: Sustainability Marketing | OnCourse UB

  • Lection 1

    • Towards a Sustainable Century

    • Overview, Learning Outcomes and Structure of the Lesson

    • How did we get here?

    • The Twentieth Century - Marketing's Century

    • An Ecosystem's and Wellbeing Perspective


    • Sustainable Development

    • Sustainability Goals

      You can read more about the current sustainability goals at: https://sdgs.un.org/goals.

    • Your ecological footprint

      Would you like to calcualte your own ecological footprint? You can do so, for example, at: www.footprintcalculator.org/home/en.

    • Review and Discussion Questions

      1. Why does sustainability represent such a challenge to the marketing discipline?
      2. What are the four key principles of sustainable development?
      3. Using online sources, review progress towards the Sustainable Development Goals (https://www.undp.org/sustainable-development-goals), and discuss the extent to which you believe each will be achieved by 2030.

    • Literature and References

      Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 1-20.
      In the first chapter of their book, Belz and Peattie discuss the issues touched upon in this chapter.

      WCED (1987): Our Common Future (The Brundtland Report), World Commission on Environment and Development, Oxford: Oxford University Press. 
      Although it is old now, it is well worth reviewing because it was the starting point for all of what we’re talking about here. 

      UN (2005): The Millennium Development Goals Report 2005, New York: UN. http://www.un.org/en/development/desa/publications/mdg-report-2012.html.

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