Course: Sustainability Marketing | OnCourse UB

  • Lection 2

    • External

    • Overview, Learning Outcomes and Structure of the Lesson

    • Marketing Transformations

    • Political Transformations

    • Social Transformations

    • Videos

      The first video mentioned in the videos is no longer available, unfortunately. We would like to recommend the following one instead:

         

      In order to watch the other two videos mentioned, you will probably need a YouTube account: 
      https://www.youtube.com/watch?v=SAetcxXJRME
      https://www.youtube.com/watch?v=YIWzZo0fvo

      As an alternative, we'd like to recommend: 


    • Possibilities and Problems

    • Review and Discussion

      1. Describe the three kinds of market-based transformations by innovative and entrepreneurial companies.
      2. List different types of business associations that support policies in favour of sustainable development.
      3. What are the rationale and aims of sustainability marketing transformations from the inside out?
      4. What are controversial issues of choice editing? Is it an effective instrument for sustainable consumption?
      5. Discuss the pros and cons of corporate involvement in public and political processes towards sustainability.

    • Literature and References

      Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 284-295. 

      Bendell, J., Kearins, K. (2005): The political bottom line: The emerging dimension to corporate responsibility for sustainable development, Business Strategy and the Environment, 14(6): 372-383.

      Ulrich, P., Maak, T. (1997): Integrative Business Ethics: A Critical Approach, CEMS Business Review, 2(1): 27-36.

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