Sustainability Marketing

Course: Sustainability Marketing | OnCourse UB

• Lection 1
  • Internal

  • Overview, Learning Outcomes and Structure of the Lesson

  • 
  • Gasser Construction Materials

  • 
  • Die im Video genannte Webseite der GASSER GRUPPE finden Sie hier: https://www.gasser.ch/.

  • Inside-Out Perspective

  • 
  • Corporate Transformations

    From chapter 3, you're already familiar with the process on the left. In the following video and in the next lesson, we'll look at companies acting as is illustrated on the right:

    
    

  • 
  • Review and Discussion

    1. Describe transformations from the „inside-out“ perspective (as opposed to the „outside-in“ perspective).
    2. Can you think of an example of a trailblazer in your country? Discuss why you would categorize this company as a trailblazer (or not).

  • Literature and References

    Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 277-284.

    British Telecommunications (2003): Just Values: Beyond the business case for sustainable development. PDF available here.
    The article talks about the five different types of companies including the innovators and trailblazers. 

    Hoffmann, A. (2000): From Heresy to Dogma: An Institutional Theory of Corporate Environmentalism, Stanford, Ca.