Course: Sustainability Marketing | OnCourse UB

  • Lection 3

    • Case Study FamilyMart Stores

    • Overview, Learning Outcomes and Structure of the Lesson

    • Introduction to FamilyMart Convenience Stores

    • Key FamilyMart Sustainability Strategies

    • Here, you can have a closer look at the picture from the video on approaches to store infrastructure:

      https://www.family.co.jp/content/dam/family/english/ir/library/presentation/document/fm/csr_0910.pdf#page=7

    • Becoming an Important Place in Customer's Lives

    • Review and Discussion

      1. How have FamilyMart reduced the distribution related environmental costs linked to the products they sell?
      2. FamilyMart is a franchise operation, what challenges might that create in terms of developing and delivering sustainable customers solutions?
      3. What other initiative could you think of to help make FamilyMart stores an important and sustainable place in their customers’ lives?

    • Literature and References

      Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 255-274.

      FamilyMart (2009), CSR Initiatives by FamilyMart, https://www.family.co.jp/content/dam/family/english/ir/library/presentation/document/fm/csr_0910.pdf

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