Sustainability Marketing

Course: Sustainability Marketing | OnCourse UB

• Lection 1
  • Making Consumption Convenient

  • Overview, Learning Outcomes and Structure of the Lesson

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  • Dimensions of Convenience

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  • Convenience throughout the Consumption Process

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  • Convenience through Co-Location and Impacts in the Supply Chain

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  • Convenience via Delivery

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  • Convenience via Availability

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  • Retailing

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  • During Product Use

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  • Post-use for recycling, reuse or disposal

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  • From Supply Chains to Supply Loops

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  • Review and Discussion

    1. Why does the sustainability marketing mix focus on convenience rather than distribution?
    2. What environmental and social impacts are linked to the provision of convenience?
    3. For which types of products would you expect it to be most difficult to develop convenient post-use solutions for, and why?

  • Literature and References

    Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 255-274.

    European Commission (DG ENV) (2009): Towards a Greener Retail Sector, report 500355/G4 by BIO Intelligent Service, Brussels/Paris.
    It looks at a wide range of retailers and some of the strategies that they have adopted to develop more sustainability-orientated retail solutions.

    Warde, A., Shove, E. and Southerton, D. (1998), ‚Convenience, Schedules and Sustainability‘, ESF Workshop on Consumption, Everyday Life and Sustainability, Lancaster University, https://www.lancaster.ac.uk/fass/projects/esf/convenience.htm.  It looks at convenience as an element of consumers‘ lifestyles and how we can try to make consumers‘ lifestyles both more sustainable while maintaining the convenience that consumers tend to demand.