|Prof. Dr. Frank-Martin Belz, Prof. Ken Peattie
|VAN & eGS
Acquisition of Competences
You have knowledge of integrating the complexity of sustainable issues into marketing and of social-ecological priorities to complement conventional consumer and market research. You have the ability to integrate ethical values into marketing strategies and develop an understanding of the new consumer-oriented sustainability marketing mix. And you understand how innovation and marketing can go beyond responding to social change to contribute to a transformation towards a more sustainable society.
To receive a certificate of achievement and credit points, you must complete the course with an electronic exam. You can choose the examination date freely from several examination times in the semester. The examination takes place in presence.
- Students of the University of Bremen take their exams in the university's test center.
- Students from partner universities of the Virtual Academy of Sustainability take their exams on dates at their home university.
The course is open to students of all disciplines. The offer is
especially addressed to students of the University of Bremen and
students of the partner universities of the Virtual Academy
The content is designed as OER (Open Educational Resources) and
therefore available for all interested parties. In principle, the
learning videos can also be used in non-university settings. Thus,
learners from other groups (e.g. companies) also have the opportunity to
benefit from them.
Lecturers of the Course
Prof. Dr. Frank-Martin Belz is Professor of Corporate Sustainability at the TUM School of Management (Technical University of Munich, Germany). He is also Director of the TUM SEED Center, a Center of Excellence with an international and interdisciplinary focus. The focus of his research and teaching is on sustainable entrepreneurship. The book "Sustainability Marketing: A Global Perspective", published with his colleague Ken Peattie in 2009, on whose contents this course is based, received the award for the best textbook of the year in 2010 by the Association of University Teachers of Business Administration.
Prof. Ken Peattie works at Cardiff Business School as a professor of
marketing, distribution and information systems. Since 2001, Prof.
Peattie has also directed the Centre for Business, Relationships,
Accountability and Society (BRASS) and is a member of the Sustainable
Places Research Institute (SPRINT). His research focuses on sustainable
marketing and management, corporate social responsibility, and
This course is managed by the eGeneral Studies team and the team of the Virtual Academy of Sustainability. If you have any questions, please contact:
- email@example.com (for students of the University of Bremen)
- firstname.lastname@example.org (for students of the Virtual Academy Sustainability)