Einführung in die Betriebswirtschaftslehre

Lehrende/Lecturer/s: Prof. Dr. Jörg Freiling; Dr. Martin Holi
Zeitraum/Time period: Anytime
Credit Points: 3 CP
Workload: 90 hours
Sprache/Language: deutsch
VAK-Nr./Course No.: eGS-BWL-07
Anbieter/Supplier: eGS
Lizenz/License: CC BY SA
Open course

Content of the Course

Based on the life cycle of a company, the basic facts of business administration are explained in the context of founding a company. From the generation of ideas and preparation for the founding of the company, to the choice of legal form and location, the question of how a company can grow and establish itself on the market is answered, among other things. Various focal points such as marketing, monitoring and financing are examined and placed in the concept of the life cycle. It is discussed how a company functions internally and externally and at which point and in which form the life cycle of a company ends.

Acquisition of Competences

You will be familiar with the basic facts of business administration in the start-up context and in connection with the life cycle of a company. You will be able to answer relevant questions of a company in the respective life cycle phases In addition, you will be able to recognize and explain the interrelationships that exist between individual business management subareas.

Exam Information

To receive a certificate of achievement and credit points, you must complete the course with an electronic exam. You can choose the examination date freely from several examination times in the semester. The examination takes place in the university's test center in presence.

Target Group

The course is open to students of all disciplines. The offer is especially addressed to students of the University of Bremen and students of Higher Education Institutes in the state of Bremen. The content is designed as OER (Open Educational Resources) and therefore available for all interested parties. In principle, the learning videos can also be used in non-university settings. Thus, learners from other groups (e.g. companies) also have the opportunity to benefit from them.

Lecturers of the Course

Jörg Freiling is the head of the LEMEX Chair for SMEs, Start-ups and Entrepreneurship. He holds a PhD in Economics and a Habilitation in Business Administration from the Ruhr University Bochum. Jörg Freiling has been a visiting professor at the Free University of Bolzano (Italy), the University of Innsbruck (Austria), St. Petersburg State University (Russia), Universidad Autónoma del Estado de Hidalgo in Pachuca (Mexico), Jagiellonian University in Krakow (Poland) and the University of Warsaw (Poland). From 2009 to 2011, Jörg Freiling was Dean of Student Affairs. Since 2011, he has been Vice Dean of the Faculty of Economic Sciences at the University of Bremen.

Martin Holi is a lecturer, especially for entrepreneurship, financing, innovation, marketing and management at various universities and colleges. He graduated in business administration at the University of Mainz before obtaining his doctorate in entrepreneurship at the EBS University of Economics and Law in Oestrich-Winkel.  He worked for several years in England for various startups and venture capital companies. Currently, he works for a research and transfer institute in the field of autonomous systems and optimization in Bremen as a senior business advisor.

Course Management

This course is managed by the eGeneral Studies team. If you have any questions, please contact: info@egs.uni-bremen.de


This course is a self-paced course. It takes place only online; you can start with the course at any time.


None, Course for basic knowledge